Russian exhibs gather for confab

44th Interstate Market added to trade show's offerings

MOSCOW — Russia’s most ambitious trade show dedicated to modernizing the country’s exhib facilities will run Sept. 12-16 in St. Petersburg.

Cinema in Russia 2000 is running for the second time in an expanded format. This year’s event has added a parallel film mart, the 44th Interstate Film, TV and Video Market, which has been operating as a quarterly local market for more than 10 years, though until now it’s been hosted in Moscow and Sochi.

With the modernization of facilities here just beginning, organizer Alsimo-Expo promises to cover everything from technical equipment to popcorn dispensers, mixing both foreign vendors — Kodak Entertainment Imaging and Coca-Cola will be represented, and Germany’s Cineproject and Kinoton are expected — and local companies, whose product runs up to 40 % cheaper.

Venue will be the city’s Leningrad Cinema Center, whose main hall is undergoing renovation and is skedded for an Aug. 31 completion date.

Of Russia’s total of about 90 modernized screens (25 of which are in Moscow), about 90% have been funded by private investors. However, with the National Committee for Cinema well into a plan to designate at least one venue in every major town as a publicly recognized Film Center, the pace of public funding is picking up.

Alsimo-Expo has loose cooperation relations with the Sunshine Group Worldwide, organizers of Cine-Expo in Amsterdam, and hopes to develop its St. Petersburg event along that org’s lines, aiming for a mixture of trade show, business and seminar forums.

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