BERLIN — The battle for the name “Marlene” is likely to continue, despite a court decision barring Teutonic merchandising house Trebitsch Produktion Intl. from using the moniker of late screen icon Marlene Dietrich.
Katharina Trebitsch, producer of the biopic “Marlene,” helmed by Josef Vilsmaier, said Wednesday she was considering an appeal of the court’s ban on commercial use of the diva’s name.
The Munich District Court ruled this week that a Marlene brand of products would be “widely understood as indicating Marlene Dietrich” and constituted illegal use of the protected name.
Hamburg-based Trebitsch had planned to sell jewelry, cigarettes and, oddly, diapers, under the name Marlene. The German unit of U.S. rights holder Marlene Inc., the Marlene Dietrich Collection, sued.
The Vilsmaier film premiered in March and has drawn some 500,000 viewers.