'Bring It' leads cheerless holiday B.O.
Universal’s “Bring It On” repeated as B.O. champ over the extended Labor Day weekend, grossing a studio-estimated $14.5 million.
But given the frame’s weak overall business, not to mention the softness of late summer, maybe the title should have been “Bring a Yawn.”
Summer 2000 closed with its sixth straight frame in the red compared with 1999. It still wound up as the No. 2 summer of all time, barely edging 1998, but the lack of dynamic titles and the troubles of exhibitors made it an anxious season for most distribs.
The Labor Day frame won’t ease any of those worries. While the Beacon Pictures co-venture “Bring It” certainly has outperformed, with a 10-day cume of $37 million, nothing else exceeded $10 million. New Line’s “The Cell” and Warner Bros.’ “Space Cowboys” finished a distant second and third, respectively.
ACNielsen EDI estimated the total business at $98 million, off 17% from the $117.5 million recorded last weekend. Year-to-date, the B.O. is clinging to an edge of less than 1% over 1999.