Polish TV sets pace

Pubcaster's coin boosts local pix prod'n

GDYNIA, Poland — With ad dollars shrinking, competition rising and license fees covering less of its annual budget, pubcaster Polish TV (TVP) has expanded revenue sources, becoming the biggest local movie producer.

At the recent Gdynia Festival of Polish Feature Films, TVP was all but ubiquitous. It was a producer on 75% of all Polish films made in the past year — with the investment of nearly $30 million — along with its own uncounted resources. That adds up to 7% of TVP’s entire annual budget.

Homegrown bias

“This is a kind of business for us,” said TVP president Robert Kwiatkowski. “After the first wave of U.S. production on TV, people returned to local production.”

Even an old Polish film will outperform imported product, boosting advertising income. Meanwhile, TV household license fees, now under $3 per month, make up less than 30% of TVP’s income and the fees’ contribution is dropping off at a rate of 8%-10% per year.

Under the direction of Slawomir Rogowski, TVP’s film production division is changing its philosophy.

“We have a special production line for debut films, but on the other hand, we support the super-productions,” said Kwiatkowski, referring to the new high-budgeters gaining favor with audiences. “Epic productions and low-budget films are the surest bets.”

At the other extreme, TVP and Kodak are sponsoring Generation 2000, a series of six one-hour debut movies. The Super 16mm films have budgets in the $200,000 range.

“The main point of the project is to find new, young energy,” Rogowski said.

Only 18 months in his post, Rogowski’s imprint will be strongly felt over the course of the next year, when TVP’s productions will consist of the one-hour debuts and big-budget films.

One film that falls in between these poles is Krzystof Zanussi’s Gdynia fest winner “Life as a Fatal Sexually Transmitted Disease,” into which TVP put $300,000. One drawback to features as opposed to telepics is that the pubcaster will have to wait two years before airing such works as “Life.”

More Film

  • Morgan Freeman

    Morgan Freeman Accused of Sexual Harassment by Multiple Women

    GDYNIA, Poland — With ad dollars shrinking, competition rising and license fees covering less of its annual budget, pubcaster Polish TV (TVP) has expanded revenue sources, becoming the biggest local movie producer. At the recent Gdynia Festival of Polish Feature Films, TVP was all but ubiquitous. It was a producer on 75% of all Polish […]

  • IBI_1851.NEF

    Film Review: 'Ibiza'

    GDYNIA, Poland — With ad dollars shrinking, competition rising and license fees covering less of its annual budget, pubcaster Polish TV (TVP) has expanded revenue sources, becoming the biggest local movie producer. At the recent Gdynia Festival of Polish Feature Films, TVP was all but ubiquitous. It was a producer on 75% of all Polish […]

  • Harvey Keitel, Pavel Lungin Talk Russia

    Harvey Keitel, Pavel Lungin Talk Russia and Israel on Set of 'Esau'

    GDYNIA, Poland — With ad dollars shrinking, competition rising and license fees covering less of its annual budget, pubcaster Polish TV (TVP) has expanded revenue sources, becoming the biggest local movie producer. At the recent Gdynia Festival of Polish Feature Films, TVP was all but ubiquitous. It was a producer on 75% of all Polish […]

  • Sinema Cardless Debuts From MoviePass Rival

    MoviePass Rival Sinemia Debuts Card-Free Feature

    GDYNIA, Poland — With ad dollars shrinking, competition rising and license fees covering less of its annual budget, pubcaster Polish TV (TVP) has expanded revenue sources, becoming the biggest local movie producer. At the recent Gdynia Festival of Polish Feature Films, TVP was all but ubiquitous. It was a producer on 75% of all Polish […]

  • Distrib Films US Nabs 2017 Cannes

    Distrib Films US Acquires 2017 Cannes Competition Title 'Jupiter's Moon' (EXCLUSIVE)

    GDYNIA, Poland — With ad dollars shrinking, competition rising and license fees covering less of its annual budget, pubcaster Polish TV (TVP) has expanded revenue sources, becoming the biggest local movie producer. At the recent Gdynia Festival of Polish Feature Films, TVP was all but ubiquitous. It was a producer on 75% of all Polish […]

  • Romania’s Daniel Sandu Steps Beyond New

    Romania’s Daniel Sandu Steps Beyond New Wave With ‘Seraphim’

    GDYNIA, Poland — With ad dollars shrinking, competition rising and license fees covering less of its annual budget, pubcaster Polish TV (TVP) has expanded revenue sources, becoming the biggest local movie producer. At the recent Gdynia Festival of Polish Feature Films, TVP was all but ubiquitous. It was a producer on 75% of all Polish […]

  • Film Projects 'Astronauts,' 'Friends,' Highlights at

    Comedy Film Projects 'Astronauts,' 'Friends,' Highlights at Madrid Pitchbox

    GDYNIA, Poland — With ad dollars shrinking, competition rising and license fees covering less of its annual budget, pubcaster Polish TV (TVP) has expanded revenue sources, becoming the biggest local movie producer. At the recent Gdynia Festival of Polish Feature Films, TVP was all but ubiquitous. It was a producer on 75% of all Polish […]

More From Our Brands

Access exclusive content