HOLLYWOOD — Mandalay Sports Entertainment and Warren Miller Films have partnered to develop and distribute sports films.
Boulder, Colo.-based Warren Miller is one of the leading niche producers of ski and snowboard films. Released last fall on 300 screens worldwide, “Warren Miller’s Fifty,” the company’s 50th annual adventure sports film, proved its most successful, grossing about $3 million.
Under the alliance, Warren Miller and Mandalay will work together to develop feature films, large-format pics, television projects and Internet content — all targeting the sports market.
The companies immediately plan to create a franchise out of large-format adventure films, making three to four such pics budgeted in the $6 million-$7 million range. For the theatrical market, they will produce three to four pics a year budgeted in the $3 million-$5 million range. Among the sports to be dramatized are kite surfing and base jumping.
“Warren Miller brings extensive brand equity to this partnership, and when added to the Mandalay name, the combination is dynamic,” said Mandalay Sports Entertainment chairman Peter Guber. “We know that this partnership will create entertainment that will attract increasingly large audiences.”
“Our success has provided us with opportunities for growth, and we see the partnership with MSE as a unique way to make great films and present them to a broader audience,” said Warren Miller Films prexy Bailey Pryor. “This partnership has a huge upside for both organizations.”
Deal between Mandalay and Warren Miller Films was brokered by ICM.