Capital idea: AFMA names Prewitt prez

Exec hails from D.C. PR firm Podesta.com

After eight months without a president, the American Film Marketing Assn. has named Jean Prewitt as the organization’s new prexy.

Previous AFMA president Allen R. “Mike” Frischkorn left the organization for what was termed “personal and professional reasons” last July.

Most recently a principal at Washington-based lobbying and public relations firm Podesta.com, Prewitt was also an official for the U.S. Dept. of Commerce and a senior VP at United Intl. Pictures.

‘Breadth of experience’

“We are fortunate to have someone with Jean’s breadth of experience leading our organization as we face the challenges of the future,” said AFMA chairman Kathy Morgan. “She has had in-depth experience in virtually all of the disciplines essential to AFMA’s continuing growth in international sales as well as new technologies.”

Morgan cited Hewitt’s experience with the Internet and e-commerce as particularly attractive, as well as her time at UIP during which Hewitt played a key role in establishing the distributor in the then-new markets of Asia and Eastern Europe.

“She worked actively with local and international groups to fight piracy and trade restrictions affecting our marketplace,” Morgan said. “Jean is the perfect choice for the job.”

Podesta postings

While at Podesta from 1994-99, Prewitt created the “Guide to Global Electronic Commerce” to promote bandwidth deployment and the adapting of Internet-favorable policies.

She also served in the Commerce Dept.’s National Telecommunications & Information Administration from 1989-94, where she was responsible for advising the White House on communications and information policy.

She worked directly with Vice President Al Gore and the White House staff to develop the Global Information Infrastructure initiative, the first formal U.S. effort to promote global acceptance of the Internet.

From 1982-89 Prewitt was senior VP and general counsel for UIP, where she was responsible for all legal and government relations as well as negotiating independent film acquisitions and distribution agreements.

She is a graduate of Georgetown University Law Center and Harvard University.

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