NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures.
A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997.
Gayner will report to Amorette Jones, who was named exec veep, worldwide marketing, in February.
Before coming to Artisan, Gayner took a hiatus from the industry as a principal in the managing consulting firm AmeriWest systems, overseeing technology-based marketing.
Unsurprisingly, in a company whose reputation was built in part on one of the most successful Internet publicity campaigns ever, Web marketing strategies will figure prominently into Gayner’s new position.