Artisan gains marketing vet Gayner

New position to emphasize Web publicity

NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures.

A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997.

Gayner will report to Amorette Jones, who was named exec veep, worldwide marketing, in February.

Before coming to Artisan, Gayner took a hiatus from the industry as a principal in the managing consulting firm AmeriWest systems, overseeing technology-based marketing.

Unsurprisingly, in a company whose reputation was built in part on one of the most successful Internet publicity campaigns ever, Web marketing strategies will figure prominently into Gayner’s new position.

More Film

  • 'Antiporno' Review

    Film Review: 'Antiporno'

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • Nicholas Hoult Current War

    Film News Roundup: Shooting Wraps on Nicholas Hoult's 'Tolkien' Biopic

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • Disney-Fox Deal Casts Future of Fox

    Disney-Fox Deal Casts Future of Fox Studio Lot Into Doubt

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • Loveless Movie Wild Bunch

    Oscars: Nine Films Advance in Foreign-Language Race

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • Andy Muschietti

    'It' Director Andy Muschietti Eyed for 'Electric State' From Russo Brothers

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • Could Fox Acquisition Finally Make Disney

    Could Fox Acquisition Finally Make Disney an Awards Power Player?

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

  • 'Beyond Skyline' Review

    Film Review: 'Beyond Skyline'

    NEW YORK — In the wake of “Blair Witch” marketing maven John Hegemann’s departure, Artisan is naming Leanne Gayner as senior veep of marketing for Artisan Pictures. A former publicist for Orion and MGM/United Artists, Gayner co-founded the motion picture division of the Steven Rifkind Co. in 1997. Gayner will report to Amorette Jones, who […]

More From Our Brands

Access exclusive content