Maxim sibling publication Stuff Magazine has partnered with Lorne Michaels’ Burly Bear Network to co-sponsor the cabler’s second annual New York Comedy Film Festival, running in September.
The touring fest showcases unreleased comedy features, shorts, and animation as well as live standup on college campus venues. Festival films will also be streamed on http://www.burlybear.com and aired on the Burly Bear Network, which reaches 5 million college-age viewers through 200 affiliated stations.
“We are excited to partner with the folks from Stuff to uncover the hippest and edgiest in comedy today,” said Burly Bear senior VP of business development Neil McGinness.
In exchange for its financial commitment, Stuff will receive on-air, on-site and online exposure for its brand, which caters to male 18- to 34-year-olds.
“Most programs today that want to reach this demographic miss the beat with music,” said Stuff publisher Carolyn Kremins. “We’re using the universal language of humor to tap into the minds of the modern guy.”
Launched in October 1998, Stuff Magazine has a circulation of 550,000 and a guaranteed rate base of 750,000 for the second half of the year.
Burly Bear — founded by Danny Stein in 1993 and acquired by Michaels’ Broadway Video in 1997 — develops young adult-skewing original comedy, music, film, and lifestyle programming for delivery via Netcasting, radio and its college cable network.