LONDON — The spectacular performance of “Toy Story 2” pushed U.K. cinema admissions in February to their highest monthly figure in 29 years.
A total of 3.98 million tickets were sold. The fact that February is the shortest month only makes that achievement more notable.
“Toy Story 2” grossed £32.9 million ($52.6 million) in the month, trailed distantly by “American Beauty” with $18.5 million.
Official estimates from the Cinema Advertising Assn. already suggest that March admissions will be up 5% over the same month last year.
This confirms that U.K. cinema-going is firmly back on the upswing after hitting the doldrums in the first half of 1999. Ticket sales have risen every month since June, with the exception of September.