Cyber Biz Brief
Gen Y Netcaster iFuse has inked a deal with Zumiez, an action sports retail chain, and their online e-commerce site (www.zumiez.com). As part of the deal, Seattle-based Zumiez will be the exclusive retail partner for iFuse’s extreme sports channel and all syndicated materials. In addition, iFuse and Zumiez will create co-branded promotional and marketing campaigns for Zumiez’s brick-and-mortar stores, including computer kiosks and a quarterly CD-ROM magazine. Zumiez has 70 stores in 10 states, including Washington, California, Oregon and Minnesota.