HOLLYWOOD — The William Morris Agency has inked to serve as the strategic adviser of Gizmoz Inc., an online marketer that can increase entertainment content’s Web exposure.
Through the deal, William Morris will promote Gizmoz’s product offerings not only to its own clients, but also to other Hollywood talent and entertainment companies.
The idea is to transform a company’s entertainment content (whether text, video, audio, animation or e-commerce based) into an icon that can be placed on either a Web site, a person’s desktop or e-mailed to other Netizens.
The content-enhanced icon is activated once the user opens the gizmo, at which point a connection to the company’s ViralCasting Network is established. Once activated, the gizmos are constantly updated without the computer user knowing until he clicks on the icon again.
“The alliance that will result from this will provide entertainment companies with an open channel to communicate with their fans and track the word of mouth distribution of their messages,” said Eyal Gever, founder and CEO of Gizmoz.
Company builds its online campaigns through its Gizmoz Professional Services division, with clients charged a fee based on the usage their gizmos generate.
In return, clients receive gizmoz-building and distribution services as well as numbers on how many of the icons are being distribbed online and which content elements are most often requested.