Web animators to create Premiere toons for CartoonNetwork.com

Online animation house Wild Brain has inked a content deal to produce 15 original shows for CartoonNetwork.com, the Netcaster and gaming site for cabler Cartoon Network.

The two-minute Web toons will be Netcast on both the cabler’s site and WildBrain.com sometime before the end of the year. They will likely air as one of CartoonNetwork.com’s Web Premiere Toons.

Shows will vary in terms of art direction, character design and overall tone, some produced in the Japanese anime style while others will reference cartoons from the 1950s or earlier, the company said.

Vet commercials producer Katie Rauh will oversee the day-to-day process in a development and production cycle that will continue through the end of the year.

“What’s really great is that each Web toon is designed to stand alone and not be part of a cluster of episodes,” said Wild Brain director George Evelyn, who helmed recent Wild Brain and Cartoon Network collaboration “El Kabong,” featuring the 1960s character Quick Draw McGraw. “It’s like a return to classic cartoon making, each short its own little story in its own little world.”

San Francisco-based Wild Brain creates animated content for film (Universal’s “The Adventures of Rocky and Bullwinkle”), television, commercials (KFC’s animated colonel) and the Internet.

It recently launched WildBrain.com, featuring Web series “Glue,” “Joe Paradise,” “Romanov” and “Space Is Dum.” Company plans to bow 20 more series before the end of the year.

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