Website to sell items from vid sets

Showtime skeins pact to offer products on

Startup has pacted for online sales of products from “Resurrection Blvd.” and “Soul Food,” two skeins set to bow at the end of the month on Showtime.

The deal is the result of agreements with Paramount and Viacom, the producers of the skeins, according to CEO Sam Baldoni.

“We’re going to give virtual tours of the sets,” Baldoni said. “If you like something, you can click on it and it will give you a closeup of the item.”

“Resurrection Blvd.” will bow on June 26. “Soul Food,” based on the 1997 movie, will bow June 28.

Full e-commerce capabilities on the site, which soft-launched May 1, are expected to be up and running by the start of the fall TV season. Currently Netizens are linked to manufacturers to order the item, but Baldoni hopes to eliminate the middleman in the coming months.

Producers of the skeins will receive a percentage of the e-commerce sales, Baldoni said, although he declined to give specific numbers. has similar agreements with Spelling Television Entertainment and Dick Clark Prods. Vendors that have provided merchandise for the shows include J.Crew, Ikea Abercrombie & Fitch and Gap.

For items not available for purchase via the site, Baldoni said staffers at the Netco will e-mail customers with info on where they can purchase the product. In addition, features auctions with props and wardrobe items that are no longer needed from the sets of shows.

The auction celebrating the series finale of “Beverly Hills 90210” was run by in conjunction with The gross amount of sales from the auction was $528,000.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety