USA Films has upped Peter Dawes to the post of senior veep, new media to oversee all of the studio’s Internet efforts.
Dawes most recently created the flashy Web campaigns for “Being John Malkovich” and “Pitch Black” as director of marketing for USA Films, overseeing all interactive activities, international sales and marketing, soundtracks and publishing.
In the newly-created position, Dawes will continue to oversee all new-media and online efforts at both USA Films and USA Home Entertainment, heading up online marketing campaigns, creating Web sites and developing new original online projects, as well as creating e-commerce possibilities.
Future projects will involve online campaigns for Neil LaBute’s “Nurse Betty” and Steven Soderbergh’s “Traffic.”
Dawes will continue to be based out of New York and report directly to USA Films prexy Russell Schwartz.
“Peter’s award-winning online accomplishments have been essential to USA Films’ success over the past year,” Schwartz said. “His savvy and understanding of today’s new-media environment, combined with his creativity, intelligence and enthusiasm have been and continue to be invaluable to us.”
Dawes has been with USA Films since its inception last year.
Previously, he was director of marketing for October Films, before the production company was merged into USA, along with Gramercy Pictures, and certain PolyGram Filmed Entertainment assets.