U music arm breaks trio of broadband programs

Musicvids, musicians and infomercial spoofs among offerings

Universal Music Group on Tuesday bowed three original online shows about music for those with broadband access to the Web.

“The Viewing Lounge” allows users to customize a block of musicvids; “I-View” offers four-minute behind-the-scenes docus on musicians; and “Music Spoof-o-mercials” presents a musical take on infomercials. In addition, a musicvid from a UMG band will also be spotlighted each week.

The shows can be found at MusicUWant.com.

“The demand for broadband continues to grow quickly, and music is the most compelling and utilized form of entertainment on the Internet,” said Larry Kenswil, prexy of Universal Music Group’s digital music division eLabs. “By offering original programming from top artists in a format built exclusively for fat pipes, we have taken the first step toward a commitment to establish Universal as the music industry leader for the next wave of the technological revolution.”

Click and buy

Each of the first three shows allows Netizens to buy copies of what is being hyped on the Webisode by clicking a button while it plays. For the time being, the music is being sold through GetMusic.com, although execs said digital downloads of the tracks are possible in the future. U’s bluematter project for secure digital downloads is a separate enterprise from the broadband site.

In addition, viewers can send excerpts of the shows to friends and sign up to receive e-mail updates on UMG performers.

Among the first musicians to participate in the initiative are Hanson, Common, Billie Myers and Lee Ann Womack. Execs said they wanted to roll out the broadband channel before college students return to campus, where broadband is the most prevalent.

“We’ve created interactive programming that goes beyond just watching videos at high bit rates,” said Lisa Farris, senior veepee of marketing at eLabs. “We’re excited to be working with such a diverse group of partners to offer consumers a new way of experiencing the artists and music they love while enabling them to customize their broadband viewing environment.”

More Digital

  • Marvel Studios' BLACK PANTHER..Black Panther/T'Challa (Chadwick

    ‘Black Panther’ Tops Studios’ TV Ad Spending

    Universal Music Group on Tuesday bowed three original online shows about music for those with broadband access to the Web. “The Viewing Lounge” allows users to customize a block of musicvids; “I-View” offers four-minute behind-the-scenes docus on musicians; and “Music Spoof-o-mercials” presents a musical take on infomercials. In addition, a musicvid from a UMG band […]

  • Dua Lipa Dan McCarroll

    Dan McCarroll, Former President of Warner Bros. Records, Joins Amazon

    Universal Music Group on Tuesday bowed three original online shows about music for those with broadband access to the Web. “The Viewing Lounge” allows users to customize a block of musicvids; “I-View” offers four-minute behind-the-scenes docus on musicians; and “Music Spoof-o-mercials” presents a musical take on infomercials. In addition, a musicvid from a UMG band […]

  • spotify-logo

    Spotify Hints at Hardware Plans in New Job Listings

    Universal Music Group on Tuesday bowed three original online shows about music for those with broadband access to the Web. “The Viewing Lounge” allows users to customize a block of musicvids; “I-View” offers four-minute behind-the-scenes docus on musicians; and “Music Spoof-o-mercials” presents a musical take on infomercials. In addition, a musicvid from a UMG band […]

  • imdb

    Federal Judge Bars California's Actor-Age Censorship Law

    Universal Music Group on Tuesday bowed three original online shows about music for those with broadband access to the Web. “The Viewing Lounge” allows users to customize a block of musicvids; “I-View” offers four-minute behind-the-scenes docus on musicians; and “Music Spoof-o-mercials” presents a musical take on infomercials. In addition, a musicvid from a UMG band […]

  • otter-media-andy-forssell-sean-kisker-jennifer-cho-alan-beard

    AT&T/Chernin's Otter Media Adds Andy Forssell, Three Other Execs to Senior Management Team

    Universal Music Group on Tuesday bowed three original online shows about music for those with broadband access to the Web. “The Viewing Lounge” allows users to customize a block of musicvids; “I-View” offers four-minute behind-the-scenes docus on musicians; and “Music Spoof-o-mercials” presents a musical take on infomercials. In addition, a musicvid from a UMG band […]

  • Jim Gaffigan

    Jim Gaffigan to Release Next Stand-Up Special Direct to Digital (EXCLUSIVE)

    Universal Music Group on Tuesday bowed three original online shows about music for those with broadband access to the Web. “The Viewing Lounge” allows users to customize a block of musicvids; “I-View” offers four-minute behind-the-scenes docus on musicians; and “Music Spoof-o-mercials” presents a musical take on infomercials. In addition, a musicvid from a UMG band […]

  • BuzzFeed logo

    BuzzFeed Had 65 Billion Video Views in 2017. But What Does That Mean for Ad Dollars?

    Universal Music Group on Tuesday bowed three original online shows about music for those with broadband access to the Web. “The Viewing Lounge” allows users to customize a block of musicvids; “I-View” offers four-minute behind-the-scenes docus on musicians; and “Music Spoof-o-mercials” presents a musical take on infomercials. In addition, a musicvid from a UMG band […]

More From Our Brands

Access exclusive content