LONDON — Internet TV portal Yes Television has sealed an exclusive video-on-demand programming deal with Trans World Intl., the sports TV producer and distrib.
No figure was put on the pact, which runs for two years, but Yes has just set up a $70 million fund to finance its technology, marketing and content acquisition. TWI will initially supply about 150 hours of programming to Yes, including the Wimbledon championships.
Yes is preparing to roll out across the U.K. on British Telecom’s ADSL systems and broadband cable. At least initially, the VOD will be available to customers as a subscription service, not as single events.
A spokesperson described what is planned as being designed to complement the live sports coverage available on major sports channels, such as satcaster BSkyB’s Sky Sports.
Sports now becomes the second pillar of what Yes offers. The outfit already has VOD movie deals with Warner, Disney and Sony.