TV Azteca to bow Webcasts

Todito.com to beat esmas.com to online programming

MEXICO CITY — TV Azteca is Webcasting its two channels on Todito.com, the Spanish-lingo portal it co-owns.

Simultaneous, free transmissions of Channel 13, the Mexican web’s most popular station, have already started.

TV Azteca’s other station, Channel 7, will be available from the end of this month, the network announced on April 17.

Todito surfers will also be able to view, by request, any show broadcast on TV Azteca in the previous 24 hours as part of a strategy to boost the number of hits to the Delaware-based portal which belongs 50% to TV Azteca and 50% to Dataflux, a major distributor of hardware and software in Latin America.

The announcement comes two weeks before esmas.com, the Internet offering of Mexico’s number one broadcaster, Televisa, goes online.

Televisa execs have made clear their intentions to Webcast as much TV programming as possible, believing that content is what will distinguish esmas.com in a crowded Latino market.

The Todito-Azteca project will be the first simultaneous Webcast of Mexican television, according to Todito director general Tim Parsa.

“We have reached the point where the content becomes interesting, both for the audience and for the advertisers,” said Parsa.

“We will insert advertising and electronic commerce between blocks of TV Azteca programming. Eventually we will edit the programming so that it is tailored specifically to the Internet.”

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