Kevin Tsujihara, Warner Bros. senior vice president of strategic planning and development, was tapped Monday to lead the company’s new-media division.
Tsujihara, 35, will oversee Warner Bros. Online and Entertaindom.com as well as act as the primary point person on integrating the company’s online strategy with America Online if the proposed merger goes through.
“There’s two thing we want to focus on,” Tsujihara said. “First is the relaunch of Warner Bros. Online, and we really want to drive the creation of new content for the Internet and interactive television.”
Tsujihara’s new position was just created by Warner Bros., he said, and was in the works before news of the AOL merger broke.
Skills and foresight
“Kevin has the skills, the foresight, the insight and the sensibilities to understand and excel in this rapidly changing digital multimedia world,” said Barry Meyer, chairman and CEO of Warner Bros. “Kevin is that rare combination of futurist and pragmatist. He knows how to keep a business fiscally fit, while at the same time nurturing and supporting creative talent. We will look to him to build businesses, create content and help maintain Warner Bros. place at the forefront of the entertainment industry.”
Besides taking charge of the new media divisions, Tsujihara will continue in his current roles of strategic planning and new business development for the company.
Tsujihara joined Warner Bros. in 1994 to assist in the management of the company’s interest in Six Flags theme parks. Before heading up the strategic planning and development division, he was vice president of corporate projects, which looked at cost management techniques for the company.