TiVo has gone dot-com, inking a deal with Netcaster iFilm to broadcast Web content for the first time on its digital video recorder beginning in June.
Through the marketing partnership, TiVo will not share a percentage of the monthly subscription fee it charges users but will make available selected content from iFilm’s library on a designated channel. IFilm’s archives comprise hundreds of live-action and animated pics, including titles from the Classic Festival of Animation and Spike & Mike’s Sick & Twisted fests.
All titles also will be promoted in TiVo’s TiVolution magazine and will be viewable on TiVo’s Web site.
An offline boost for iFilm’s offerings that should give the site’s stable of undiscovered filmmakers more exposure, deal also expands TiVo’s programming to include Internet-exclusive content.
TiVo’s set-top boxes, built by Philips and Sony, are well suited to download and deliver Internet content as they’re connected to a phone line and contain hard drives that can store up to 30 hours of programming.
TiVo is in talks with AtomFilms and other Netcasters to offer similar channels.
TiVo bowed as a glorified VCR that enables users to record TV programming to a hard drive, as well as pause, fast-forward and rewind live TV. Deal signals that the company is positioning itself more as a software platform for interactive entertainment content.
TiVo’s shares have been hit hard by the stock market’s recent plunge, falling to an all-time low of $16 on Monday. It was up $3.81 on Tuesday to end the day at $20.19.