TiVo, iFilm pact for interactive program

'Takes' to air on Pax stations, will include short films

HOLLYWOOD — Digital video recording service TiVo, Inc. is launching an interactive TV program this month that will also incorporate short films from Netcaster iFilm.

The TiVo-produced weekly 30-minute program “TiVo Takes” will be broadcast in the early morning hours over Pax TV stations throughout the country.

Owners of TiVo set-top boxes can push a button on their machines to automatically record the program that can be played back at anytime. During playback of the program that features clips from various broadcast and cable programs coming up in the next few days, viewers can click one button on the TiVo remote control that will tell the machine to automatically record whatever program is being touted at that moment.

Promo deal

The second half of the weekly program features a short film selected by iFilm through a cross-promotional deal struck with the Netcaster in April (Variety, April 19). The film is not downloaded but edited directly into the program hosted by Daphne Brogdon (CNET).

“TiVo Takes,” an editorial programming adaptation of the company’s Ipreview TV network promotional service, is the first application of a technology that will soon be adapted to other TiVo interactive services related to movies, music, shopping, and games.

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