ThinkBox gets $10 mil infusion

Site to focus on kids, educational materials

Davis Companies, the venture capital group run by Marvin and John Davis, is the lead investor in a $10 million round of financing for ThinkBox Media, a children’s entertainment and education Web site.

Execs with Hollywood-based ThinkBox declined to give specific numbers on the financing of the company, which was founded in 1998 by Brian Napack, one of the founders of Disney Educational Publishing and Disney Interactive.

“In the long run we want ThinkBox to be the source for family fun and learning,” Napack said. “It’s a combination of linear media, books, videos and audio, and interactive activities.”

‘Playground’ choices

Napack said ThinkBox will be divided into several channels, called “playgrounds” on the site, divided by the children’s age groups and interests. He said the company will have a strong focus on content for broadband users.

“We put our money behind ThinkBox because this company sees beyond media technology alone,” Marvin Davis said. “We see ThinkBox using the exciting new convergence media tools to meet powerful needs in the family marketplace.”

Marvin Davis, the former owner of 20th Century Fox, has an estimated net worth of $3.5 billion, according to Forbes Magazine.

Besides the Davis Companies, other first-round investors in ThinkBox include Angel Investors L.P., Tech Coast Angels and Carper, Hamlin and Jacobson.

Kid-lit content

On Monday, ThinkBox also unveiled one of the “playgrounds” that will be accessible via ThinkBox at http://www.kindlepark.com. Children’s books from HarperCollins and Golden Books will be available in their entirety on the Web site.

“Our partnership with ThinkBox was a natural because both companies feature wholesome, family-oriented content,” said Mark Aherns, director of Internet Product Management for Golden Books. “The convergence of the publishing business and new technologies and media represents tremendous growth opportunities for Golden Books. Our expansive library is an unbelievable advantage on the Internet, where content is king.”

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