Voxxy, the Netcaster focused on content for teenage girls, has tapped Woody Lewis, a former lead consultant for media and entertainment at Cisco Systems, as its chief technical officer.
Founded by former MTV producer Kristi Kaylor and scribes Maxine Lapiduss and Hillary Carlip, Venice, Calif.-based Voxxy will bow sometime this spring. Netcaster’s long-term plan is to take the content to TV using software-supported set-top boxes.
“I look forward to pushing the limits of where technology and interactive entertainment will take us,” Lewis said.
Lewis just facilitated a deal between Voxxy and Akamai Technologies, a company that specializes in helping Web sites de-liver streaming media online.
Previously, Lewis was VP of Web production at Don Mischer Technologies, where he produced the Webcasts for “The Drew Carey Show,” the Billboard Music Awards and the TV Guide Awards.
Voxxy already has some big-name talent and coin behind it.
Jennifer Aniston will produce and star in 13 half-hour episodes of original content for the site.
The board of directors includes Nancy Josephson, co-prexy of ICM, and Nely Galan, prexy of Galan Entertainment and for-mer prexy of entertainment at Telemundo.
“Voxxy is committed to bringing cutting-edge programming and the latest interactive technology to teenage girls,” Kaylor said. “Woody brings extensive technological expertise to Voxxy as a leader in this field, as well as a winning track record creating content that pushes the envelope.”