PalmPilot celebrity brands products in pop/tech ploy

Palm Inc., the maker of the popular PalmPilot handheld devices, is about to make a fashion statement. The company has inked a deal with supermodel Claudia Schiffer to create what is likely to become a series of celebrity-branded devices from the company, in an effort to bridge tech and pop culture.

The brushed metallic-aqua-colored limited edition Palm Vx Claudia Schiffer Edition will be available exclusively at claudiaschiffer.com in November. The fashion, style, beauty and site bows in August. Palm also created a gold-colored Cannes 2000 Signature Edition device.

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