You will be redirected back to your article in seconds

Spice and ice webcasting

eV brief

The oft-derided practice of Webcasting live events received a significant boost from two popular streams that attracted huge numbers of Netizens.

A recent Webcast of Madonna performing live at London’s Brixton Academy tallied 9 million log-ons, according to host Microsoft, making it the most watched Web event ever.

The previous record was held by Paul McCartney’s performance at the Cavern Club in Liverpool, which attracted 3 million Netizens to MCY.com in December 1999.

ICast’s “David Blaine: Frozen in Time” featured round-the-clock coverage of the magician while he was entombed in an ice block. The three-day Webcast significantly increased traffic to the site, from around 100,000 visitors to almost 1 million, with many international users logging on.

Unfortunately, this was iCast’s last big show. Immediately following the Webcast, the Netco’s parent company began shutting down the site.

More Digital

  • Lily Singh Opens Up About Her

    Lily Singh and Trevor Noah Share Secrets in YouTube’s VR Series 'The Confessional'

    The oft-derided practice of Webcasting live events received a significant boost from two popular streams that attracted huge numbers of Netizens. A recent Webcast of Madonna performing live at London’s Brixton Academy tallied 9 million log-ons, according to host Microsoft, making it the most watched Web event ever. The previous record was held by Paul […]

  • Nbcuniversal _ snapchat

    Snap, NBCUniversal Form Studio Joint Venture, Tap Duplass Brothers for Original Shows

    The oft-derided practice of Webcasting live events received a significant boost from two popular streams that attracted huge numbers of Netizens. A recent Webcast of Madonna performing live at London’s Brixton Academy tallied 9 million log-ons, according to host Microsoft, making it the most watched Web event ever. The previous record was held by Paul […]

  • Jeffrey Katzenberg Hand Imprint Ceremony

    Jeffrey Katzenberg: Harvey Weinstein Is a Monster, But Didn't Act Alone

    The oft-derided practice of Webcasting live events received a significant boost from two popular streams that attracted huge numbers of Netizens. A recent Webcast of Madonna performing live at London’s Brixton Academy tallied 9 million log-ons, according to host Microsoft, making it the most watched Web event ever. The previous record was held by Paul […]

  • Ted Sarandos

    Netflix Plans to Release 80 Original Films in 2018

    The oft-derided practice of Webcasting live events received a significant boost from two popular streams that attracted huge numbers of Netizens. A recent Webcast of Madonna performing live at London’s Brixton Academy tallied 9 million log-ons, according to host Microsoft, making it the most watched Web event ever. The previous record was held by Paul […]

  • tbh

    Facebook Acquires Anonymous Teen Networking App tbh

    The oft-derided practice of Webcasting live events received a significant boost from two popular streams that attracted huge numbers of Netizens. A recent Webcast of Madonna performing live at London’s Brixton Academy tallied 9 million log-ons, according to host Microsoft, making it the most watched Web event ever. The previous record was held by Paul […]

  • Netflix Reed Hastings

    Netflix Adds 5.3 Million Subs in Q3, Beating Forecasts

    The oft-derided practice of Webcasting live events received a significant boost from two popular streams that attracted huge numbers of Netizens. A recent Webcast of Madonna performing live at London’s Brixton Academy tallied 9 million log-ons, according to host Microsoft, making it the most watched Web event ever. The previous record was held by Paul […]

  • Alyssa Milano

    #MeToo: Social Media Flooded With Stories of Sexual Harassment and Assault

    The oft-derided practice of Webcasting live events received a significant boost from two popular streams that attracted huge numbers of Netizens. A recent Webcast of Madonna performing live at London’s Brixton Academy tallied 9 million log-ons, according to host Microsoft, making it the most watched Web event ever. The previous record was held by Paul […]

More From Our Brands

Access exclusive content