Spice and ice webcasting

eV brief

The oft-derided practice of Webcasting live events received a significant boost from two popular streams that attracted huge numbers of Netizens.

A recent Webcast of Madonna performing live at London’s Brixton Academy tallied 9 million log-ons, according to host Microsoft, making it the most watched Web event ever.

The previous record was held by Paul McCartney’s performance at the Cavern Club in Liverpool, which attracted 3 million Netizens to MCY.com in December 1999.

ICast’s “David Blaine: Frozen in Time” featured round-the-clock coverage of the magician while he was entombed in an ice block. The three-day Webcast significantly increased traffic to the site, from around 100,000 visitors to almost 1 million, with many international users logging on.

Unfortunately, this was iCast’s last big show. Immediately following the Webcast, the Netco’s parent company began shutting down the site.

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