LAS VEGAS — George Lucas’ Skywalker Sound has partnered with Beatnik Inc., a provider of soundtracks for Web sites, in the creation of new Internet business venture Beatnik Prod. Music, which will launch a sound f/x search engine for the Web.
Beatnik Prod. Music is actually San Mateo, Calif.-based Beatnik’s new sound and music licensing site, which contains more than 120,000 files from music libraries including Killer Tracks, Hollywood Film Library, Headspace and Chappell Recorded Music Library, among others.
Idea is for content producers to download music and sounds for their projects through Beatnik for a standardized licensing fee paid online.
Search engine created with Skywalker Sound, a division of Lucas Digital, is scene-based so that Web users can design custom atmospheres for their sites based on settings such as haunted house, jungle, spaceship or shipwreck, among others.
“Beatnik and Skywalker Sound have come up with a new way of auditioning sound effects on the Web,” said Gary Rydstrom, the Oscar-winning director of creative operations, sound designer and mixer for Skywalker Sound. “They are also making it fun and accessible to a wide range of people.”
Deal is similar to the pact sound post house Soundelux inked last week with dot-com License Music to create an Internet biz for sound f/x.
Partnerships signal that, following the recent launch of casting Web sites and online location scouts, the emergence of online sound f/x services could be the next trend to hit Hollywood.
Other partners in Beatnik Prod. Music include Avid (which will link its post-production, video and broadcasting clients to service through AvidproNet.com), Media 100, BowieNet, HitPlay Media, MTV.com and Shockwave.com.