Netcaster and toy shop Rumpus.com is readying production on its second animated Web pic, “The Day I Saved America,” with Amanda Bynes, Jason Priestley and Todd Louiso providing lead character voices.
Pic, skedded for a 45-minute running time, is about a young girl named Harriet, who, together with her friends Verne the horse and Cincinnati, a bald eagle, foil a plot by the British to kidnap George Washington after the Revolutionary War. Along the way, she invents baseball, rock ‘n’ roll and apple pie. A toy line for the characters is already planned and will be available for purchase through the site.
“America” bows on Rumpus.com on Sept. 9 and becomes the New York-based company’s second major animated feature to hit the Web after Easter’s animated “Herschel Hopper,” which attracted more than 100,000 viewers without advertising. A third pic, “The Red Bison,” is planned for Christmas.
As with the first pic, Rumpus founder and prexy Larry Schwarz is scripting, with Jeff Roda producing.
Bynes is the popular star of Nick’s “The Amanda Show,” a runaway hit on the kids cabler, and Rumpus hopes her participation will attract young auds to its programming. Louiso recently appeared in “High Fidelity,” while Priestley was long the star of “Beverly Hills, 90210.”
Other celebs are expected to fill out the cast. Creative Artists Agency reps the company.
Originally started as a toymaker of unique interactive plush characters, Rumpus is now transforming itself into an animation powerhouse on the Web to create a library of programming — based on its toys — that can later be sold as homevid, television and films.