Business type: Technology for wireless video
Number of employees: 200
Job title: President of programming
First ‘Net experience: 7th Level, a CD-ROM and gaming company that investigated moving onto network play in 1993
Biggest challenge: “Managing explosive growth worldwide”
Favorite bookmark: www.google.com
Since he left Hollywood to join tech company PacketVideo Corp. in December, Rob Tercek has become convinced that anyone can get the whole world in their hands.
Formerly the senior veepee of digital media with Columbia TriStar Television, Tercek made the jump to new media because of the opportunities he sees in bringing entertainment to wireless devices like Palm Pilots and cellular phones.
The Hollywood contacts Tercek brings to PacketVideo became apparent in June when the San Diego-based company signed major deals with Sony Pictures Digital Entertainment, Disney Online, Warner Bros. and Universal Pictures to participate in trials that feed video to wireless devices.
The technology is expected to be available to the public in several years.
At Sony, Tercek established the studio’s interactive TV production unit and made global distribution deals for interactive programming. He was behind the interactive versions of “Jeopardy!,” “Wheel of Fortune” and Sony’s Game Show Network. When he joined the studio in 1997 he contributed to the launch of Sony’s online game site, Station@Sony.com.
But just because he’s gone solo doesn’t mean he has no appreciation for the world he left behind. “The studio imparts a measure of professionalism, management skills and strategic insight that are enormous benefits,” Tercek says. “Most startup companies don’t lack for opportunity, they lack for a strategic vision. At a studio you’ve got a very high perch.”