Perry-Melish, Piano, Vasavada on board

Netcaster Reelplay.com appointed a slew of execs from the entertainment industry on Thursday, further illustrating the dot-com conversion in Hollywood.

Chris Perry-Melish, former prexy of international sales at Kushner-Locke, was tapped senior veepee of sales. John Piano, previously counsel in the acquisitions/distribution and finance department of 20th Century Fox Film Corp., was named veepee of legal affairs for the company.

Harry Vasavada was tapped controller for Reelplay. Previously he was director and controller with Independent Artists Co., Live Entertainment and Film Roman. Andrea Krauss was named director of client relations after she ankled her post as director of operations for Scanbox Intl.

In addition, Gary MacKinney, formerly with Artists’ View, was tapped manager of client relations and Doug Coulter, who ankled his post as chief technology officer at Netsperanto.com, was appointed CTO at Reelplay.

Reel selective

“We have been very selective in choosing how we would expand Reelplay’s operations, and we are delighted to have been able to bring these highly qualified and progressive executives into the Reelplay fold,” co-prexies Stephen Liu and Dennis Young said in a joint statement.

Santa Monica-based company Netcasts content from both film and television and creates Web sites for those in the industry. Netco’s clients include New Line Cinema, Lions Gate and E! Entertainment Television. Investors in the company include a herd of former U execs, including Frank Biondi, Greg Meidel and Howard Weitzman.

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