Pulse Entertainment received $35 million in private equity funding during the second quarter of 2000, including a multimillion-dollar push from Entertaindom, it was announced Thursday.
The Warner Bros.-backed entertainment portal participated in the investment round alongside Softbank Venture Capital and design house Autodesk Inc.
San Francisco-based Pulse Entertainment is a privately held company that provides software for Web sites to display interactive, 3-D animation.
“These strategic partnerships are a significant vote of confidence in our vision of creating the next generation, interactive, rich media platform for the Internet,” said Pulse CEO Fred Angelopoulos.
Entertaindom made an initial multimillion investment in Pulse in February. This second round of financing comes on the heels of newly appointed veepee of business development Sean Burton announcing that the entertainment portal would step up its investments in outside Internet endeavors.
Kevin Tsujihara, exec veepee of new media at Warner Bros., said that the investment in the Netco “reflects Entertaindom’s belief in Pulse as one of the best-of-breed enabling platforms for new forms of online interactive content.”
A section of Entertaindom is dedicated exclusively to animation developed with Pulse’s technology. Netizens can download weekly 3-D versions of “Marvin the Martian” Web toons by using the proprietary Pulse Entertainment Player.
Pulse Entertainment also has partnered with Time Warner, NBC, the Jim Henson Co. and Eruptor.