Pop deal fizzes

IFilm sez discussions have ended

Talks between Pop.com, the fledgling Netcaster from DreamWorks and Imagine Entertainment, and online film business venture iFilm fizzled on Friday without a deal between the two Netcos.

In an e-mail sent out to iFilm’s staff on Friday morning, CEO Kevin Wendle revealed that: “As you know, we have been in discussion with Pop.com. Those discussions have ended and have not resulted in a transaction. The companies will continue to enjoy many overlapping shareholding and personal relationships.”

A spokeswoman with iFilm said the company had no official comment on the dissolution of the negotiations. Calls to DreamWorks seeking comment were not returned.

While rumors of a mid-September launch date have been quashed, the collapse of the talks with iFilm leaves the next move for the troubled Pop.com murky.

The list of suitors that are rumored to be picking up the pieces from the iFilm proposal is a who’s who of Netcos. Among those named range from the mammoth AOL or Vivendi to Netcos like AtomFilms or Z.com.

The talks on consolidating the Pop.com and iFilm were originally spearheaded by Microsoft co-founder and billionaire Paul Allen, whose Vulcan Ventures has invested millions in both iFilm and Pop.com.

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