Netcasting bulks up with half-hour ‘Muscle Beach’

TV Internet B'casting Network to stream hybrid show

The Television Internet Broadcasting Network has launched “Muscle Beach,” a streaming half-hour episodic show that bucks the standard of eight-minute-or-less shows currently on the Web.

Higher-profile Netcasters, such as Shockwave and Entertaindom, have built their programming around animated shorts. Even sites AtomFilms and iFilm typically stream truncated content.

Breaking the mold, however, is “Muscle,” a sitcom, newscast and fitness hybrid that is digitally shot at Santa Monica-based Television Internet studio and around Los Angeles area beaches.

The show stars, among others, former Mr. Switzerland Didi Beyeler. New segs go online every Wednesday at 8 p.m., but “Muscle” can be viewed anytime through standard media players available for download through the site.

Launched in 1997, TVI was founded by Anthony Kling, son of Woody Kling, writer-producer of such TV shows as “All in the Family,” “Maude” and “Carol Burnett Show.” Anthony Kling also serves as exec producer of “Muscle Beach”

TVI offers fitness-oriented programming in various languages besides English, including French, German, Italian, Japanese and Spanish.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety