Netcaster offers sites for celebs

Celebrityblvd.com offers PR benefits, financial rewards

For celebrities who want an official Web site but don’t want to set one up for themselves, there’s a new option: Celebrityblvd.com. The fledgling Netcaster will launch at the end of this month with a network of more than 20 “official” celebrity sites. More are on the way.

Shannen Doherty (“Charmed”), Rob Morrow (“Northern Exposure”), Natasha Henstridge (“Species”), David Boreanaz (“Angel”), Kerr Smith (“Dawson’s Creek”) and Nathan Bexton (“Go”) are among the celebs with sites under the Celebrityblvd.com banner.

The artists are personally involved with the design and content of their Celebrityblvd.com sites.

“With the overwhelming number of unofficial sites that exist, I saw for the first time a way to get correct information to my fans, while at the same time creating a relationship with them,” thesp Bexton said.

Besides the obvious public relations benefits, artists may also reap financial rewards from income-generating opportunities — such as video, book and memorabilia sales — at their individual sites.

“Presently, we are in negotiations with several studios to structure cross-promotion and cross-merchandising opportunities,” said co-founders Brian Fitzgerald and Aaron Broder, who are entertainment attorneys.

Financed entirely by industryites including producers, managers, lawyers and publicists, Celebrityblvd.com is also in the process of syndicating the network to numerous foreign portals. Under these deals, the individual celebrity sites could be translated into foreign languages, further expanding e-commerce and merchandising opportunities and allowing artists access to previously closed foreign markets.

“Artists now feel comfortable creating a platform that can be used to send electronic press kits, show demo reels, or to simply provide producers, casting directors and industry executives with all pertinent information regarding an artist,” added Fitzgerald and Broder.

Although it won’t be fully operational for another week or so, the site can be seen starting today at http://www.celebrityblvd.com.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading