Internet business consulting and development company Proxicom has tapped Jeffrey Ruhe senior veep in charge of their global media and entertainment practice. Ruhe served as senior veep at ESPN, where he established an events management department and managed the Espy Awards and the X-Games. In addition, he was responsible for company’s financial performance, staff and intercompany coordination and global branding. Ruhe has also worked at NBC, ABC News and Sports and Cablevision Systems. Proxicom’s clients include NBC and AOL.