NBA finds the ‘Beat’

League to kick off interactive talk show

NEW YORK — The National Basketball Assn. has become the first professional sports league to set up an interactive talkshow. Kick off Oct. 31, series will be available to subscribers of TV.

“The NBA Beat” will originate live from the NBA Store in midtown Manhattan every weeknight from 5-7 and be available by audio to Netizens who log on to the Web site.

Ron Burke, Matt Devlin, Carlos Diaz and Dei Lynam, the co-anchors of TV, will be rotating hosts of “NBA Beat.” Show will recruit guests from among the ranks of players, coaches, team executives and basketball writers. Viewers and listeners will telephone or e-mail their questions. TV is available to satellite homes through DirecTV and to cable homes through cable systems offering digital transmission. Only about 1.7 million cable homes can now receive TV.

A typical 24-hour programming schedule for TV includes statistics, scores, breaking news and feature stories from the NBA Web site, plus studio interviews, game highlights and tapes of vintage games from the NBA archives.

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