Netcaster iCast will launch a comedy division by the end of the year, and has tapped Brian Murphy, creator of the Aspen Comedy Festival, and Lara Stein, prexy of e-biz consulting firm iXL, to lead the effort.
Murphy will be CEO of iCast Comedy and Stein will serve as prexy.
“Similar to iCast Movies and Music, the comedy channel will serve as a platform for the discovery, creation and distribution of multimedia content, from both established and undiscovered talent,” Murphy said. “With the market for interactive comedy on the Web virtually wide open, we intend iCast Comedy to be one of the premier destinations for comedy.”
Murphy is co-executive director of HBO’s “U.S. Comedy Arts Festival,” which he also co-founded. He has produced tours for Jerry Seinfeld and “Politically Incorrect Live!” and the U.S. College Comedy Competition.
“When you look at the type of entertainment people are consuming and sharing on the Web, comedy is probably second only to music,” Stein said. “We see a tremendous opportunity developing interactive comedy on the Web, and working with Brian is an excellent way to combine my new-media experience with his career in comedy.”