MTVi Latam, auctioner Mercadolibre pact

World Brief

MTVi Latam, the Latin American subsid of online division MTVi, has established a strategic alliance with Latino auction site Mercadolibre.com.

Both MTV Latino sister Web site MTVla.com and Mercadolibre.com’s own site will feature a section in which MTV-brand articles and music as well as artist memorabilia will be auctioned online for users in Latin America.

All auction proceeds from items provided by MTV will be donated to charities in the region. Those charities will be selected by the participating artists or by MTVla.com and MercadoLibre.com.

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