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Mixed Signal inks Pearson deal

Cyberbiz Brief

Following Sony deals for “Jeopardy” and “Wheel of Fortune,” Mixed Signal Technologies has pacted with Pearson Television to produce interactive versions of “Family Feud” and “To Tell the Truth” for cable set-top boxes that include software that powers WebTV and AOL TV, for example. Mixed Signals creates the software technology that enables viewers of gameshows to play along with contestants as they watch the show. As part of the deal, Pearson and MST will split revenues generated from interactive ads that air during the shows.

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