MOSCOW — Russia’s Media-Most holding, owner of top local station NTV, is branching out onto the ‘Net with an initial $10 million venture.
The project, NTV-Internet, is investigating the possibility of offering downloadable entertainment product for a fee. Outgoing traffic will travel over conventional land lines and the outfit expects to open its own conventional Internet service provider in the near future.
Though satellite Web access is normally viewed as too expensive for consumers, NTV-Internet already has a sat facility in place and believes that it can tap an initial market of 30,000-40,000 subscribers, for whom connection speed is crucial. It has set its monthly fees for individuals at $21; corporate clients will pay $60.
Media-Most has acquired various existing Internet resources, including financial server NetSkate, advertising system Reklama.ru and one of Russia’s most visited online addresses, popular joke site Anekdot.ru.