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M6Web unveils its plans to boost site

World Brief

M6, France’s No. 2 private free network, has beefed up its activities on the Web as it takes on its bigger rival TF1.

M6Web director Philippe Carillon presented a whole new series of Internet activities, emphasizing the subsid’s use of parent company content.

Carillon said M6net, the Web group’s leisure portal, has 180,000 subscribers, “and is adding 5,000 to 7,000 new subscribers daily.”

M6 head Nicolas de Tavernost said M6Web will take in between 14 million and 15 million francs ($2 million to $2.14 million) in revenues this year, but the group’s Internet activities would not make a profit for another three or four years.

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