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Lynx feeds coin to Play for content creation

Company to create interactive TV device

Michael Ovitz’s Lynx Technology Group has made a strategic multimillion-dollar investment in Play Industries through which it indirectly has entered the Internet content-creation arena.

Lynx, an Internet consulting and investment company, already holds stakes in Scour.net, LibertyOne, Campuspipeline.com, MicroWarehouse, Dimensionmusic.com, Askjeeves.com and Checkout.com.

Peter Levin heads up Lynx for Ovitz. Mike Moore is CEO of Rancho Cordova, Calif.-based Play.

Through its interest in Play (Lynx will take a seat on its board of directors), Lynx will partner with a company that builds a device enabling anyone — from traditional TV studio to tech geek — to create their own TV-like programming and broadcast it on the ‘Net or on wireless hand-held devices and set-top boxes.

“Play’s advanced production tools are already used in the creation of some of the entertainment industry’s popular films and network television programs,” Ovitz said. “We look forward to working closely with Play to create new forms of truly interactive programming that can easily be accessed by millions of viewers worldwide.”

Lynx’s investment will enable Play to expand its Internet TV operation Play Streaming Media Group and PlayTV.com as well as develop new content creation and delivery tools.

Play’s GlobeCaster includes the offerings of a high-end TV production studio all in one mobile box, enabling the real-time creation of virtual sets, titles, graphics, f/x and image reflections to be broadcast conventionally or on the Internet using digital cameras.

Every major TV network as well as Netcasters DEN, Pseudo.com, Intervu and AenTV System are licensing the system, which cost $700 million in research and development over the past seven years. Play licenses all of its devices and software for a fee rather than selling them outright to buyers.

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