Former Warner Bros. Music exec David Goodman has been tapped to head LockStream Corp, the Seattle-based digital rights management startup that protects digitally distributed music and video files from piracy.
LockStream’s technology places a credit card-like imprint on any digital entertainment file — online music, video, books, software, artwork or corporate communications — that leaves a company’s server once purchased. Imprint allows file to be tracked and prevents illegal copying.
Content must then be played using LockStream’s software, provided free to consumers without need of an additional download.
Company’s ability to distribute content using small files makes entertainment content more secure and adaptable for wireless (handheld PDAs, cell phones) and desktop Internet devices. LockStream uses less memory to run than competing security technologies from Magex or Intertrust, for example.
Piece of the pie
LockStream receives a percentage of each media transaction that uses its technologies. For uses that do not involve a financial transaction, the owner seeking to secure content will pay a royalty to LockStream. LockStream also tracks, manages and monitors residual and compensation fees for content.
“Up until today no brand was truly safe on the Internet,” Goodman said. “With this new technology we are able to provide unprecedented protection for content. We are putting control of the marketing and branding back in the hands of the owners, where it belongs.”
Before coming to LockStream as CEO, Goodman, a 15-year Warner Bros. vet, was WB’s veep of special programming and products. Before that, he served as prexy of Warner Music’s WarnerVision Entertainment division.
Keen on industry players
LockStream has hired several other entertainment vets for top company positions, tapping Mark Lieber exec veep and Peter Baer and Jonathan Lynne veeps.
Lieber is the former prexy of television at Film Roman, which produces “The Simpsons” and “King of the Hill.” Baer worked as the head of new business development for Warner Bros. Pay TV. Lynne was veep of programming and distribution for Hallmark.