Partnership to reduce online piracy

Load Media Network inked a two-year deal Tuesday with InterTrust Technologies that will incorporate new security provisions into LoadTV’s videos.

LoadTV will license InterTrust’s Meta-Trust Utility to create a security backbone that will manage the digital rights of content available on the Web site.

“There’s a lot of (security companies) out there, and InterTrust was the name that Hollywood is starting to identify with,” said LoadTV president Matt McFee. “It’s the well-known name that’s turning into the standard. We’re going to take the core part of their security technology and integrate it into our software.”

Other clients of InterTrust include Frank Biondi’s Internet venture, Massive Media Group; Universal Music Group; and RealNetworks.

Joe Jennings, senior veep or marketing for InterTrust, said the deal with Hollywood-based LoadTV’s was hammered out in about two months.

“Load Media has a really interesting technology product, and we’ve been targeting the video market,” he said.

‘Delivery’ tech

LoadTV uses proprietary “Always on Delivery” technology to deliver videos to the hard drive of a user who accesses the site. Company hopes to use InterTrust’s security protocols to further its pay-per-view strategy.

“This partnership is what Hollywood has been looking for — a way to distribute content online with reduced fear of piracy and a bona fide revenue model,” McFee said. “Whether through advertising or pay-per-view, content providers may use the LoadTV software to generate revenue while building the all-important Internet buzz around their properties.”

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