Eddie Lambert has ankled his post as senior director of music licensing at EMI-Capitol Music to join online production studio SmashCast as the Netco’s chief music officer, it was announced Tuesday.
Lambert will be in charge of creating licensing agreements with music and entertainment entities.
“Music, and the tactical implementation of music, is a powerful messaging vehicle,” Lambert said. “Think of any successful movie, commercial or television show and chances are you can recount the music associated with it. With the unique application and technology that SmashCast has pioneered for its business partners, the addition of compelling music will create an incredibly dynamic and memorable experience.”
The San Francisco-based company has done online production work for Kodak, Zing.com and the San Francisco Giants. Lambert also will be in charge of establishing a Los Angeles office.
“In light of recent battles between Internet entities and the music industry, we felt it prudent to bring a seasoned veteran on board to effectively increase our online music offering,” said Dan Hobin, SmashCast founder-CEO. “Based on Eddie’s track record, we are confident that his knowledge and expertise will bring our music and entertainment strategies to fruition.”
Before working at EMI-Capitol Music, Lambert was director of A&R at Motown Records, where he was executive producer on albums for the Commodores, the Temptations and the Four Tops. In addition, he was vice president of creative activities at 20th Century Fox.