Exec to o'see global corporate strategy

Thomas Lakeman, former co-chief creative officer of Internet service powerhouse iXL, has been tapped prexy of Web design outfit DNA Studios.

In his newly created post, Lakeman will guide DNA’s global corporate strategy amid the company’s rapidly expanding consumer media production ventures.

His responsibilities will include supervision of the company’s Los Angeles and New York offices in the areas of business development, client services, creative services and technology.

DNA has built flashy movie Web sites for studio clients including Fox, Paramount, Warner Bros., Sony, MGM, Fox Searchlight, Nickelodeon, Paramount TV, Maverick Records and Sony Music, but it is trying to expand beyond the online entertainment arena.

“Thomas is a visionary with the hands-on experience and proven ability to innovate, inspire and lead,” said DNA CEO and co-founder John Moshay. “He brings a rare double-bill of unsurpassed creative instinct and non-traditional marketing to the table.”

Prior to iXL, Lakeman co-founded and served as chief operating officer of Digital Planet, a Southern California Internet design shop, which worked on Web sites for Mattel, the U.S. Postal Service, Intel and Universal Pictures.

Before that, Lakeman was a staff publicist at U.

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