Jeffrey Kramer, Honkworm

Business type: Digital entertainment studio

Number of employees: 20


Job title: president, cross- media

Age: Indeterminate

First ‘Net experience: America Online

Biggest challenge: Telling just as good a story in a smaller box

Favorite bookmark:

* * *

In a world full of neophytes, Honkworm’s cross-media prexy Jeffrey Kramer sees himself as an Internet veteran. “Honkworm is an old company,” says Kramer. “We started three years ago, which translates into 83 nerd years.”

Kramer left a legacy of small-screen success stories to join Honkworm, a studio that creates original animation and video for online entertainment sites and advertisers. He served as president of David E. Kelley Prods., working as a producer on “Ally McBeal” and “The Practice.” Prior to his time with Kelley, Kramer served as senior veep of creative affairs at 20th Century Fox and oversaw the development and production of such shows as “The Simpsons” and “The X-Files.”

Instead of shepherding cultural icons Bart Simpson and Ally McBeal, Kramer is well on his way to creating new ones, including Donnie and Tommy from “Fishbar,” an animated series featuring two foul-mouthed fish that sip suds. High viewer interest has prompted Budweiser to sponsor several Webisodes.

“There is more creative freedom on the Internet,” says the Emmy Award-winning Kramer. “It is less creation by committee. You can act on the initial creative impulse, which is passion for an idea. You don’t have to conform to broadcast standards. You don’t have to deal with the common denominator.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety