In the midst of a hiatus from his singing career, Michael Jackson is now moonwalking on the Web as an Internet investor.
The usually low-profile Jackson announced Tuesday that he is a key partner and investor in HollywoodTicket.com, a promotional and marketing site that gives Netizens the chance to win backstage passes to concerts, premiere ducats, visits to film shoots and television shows, as well as have a hand in the development of major filmed projects, among other activities.
Other sites have also jumped into connecting Netizens with the auspices of Hollywood-connected giveaways, including iWin.com, among them, but this venture focuses all its attention on the concept to connect to fans.
First HollywoodTicket contest includes a backstage visit to ‘N Sync’s Rose Bowl concert on June 9.
The amount Jackson is investing in HollywoodTicket.com was not disclosed but the figure easily stretches into the millions, industryites said.
The Hollywood-based site, skedded to launch later this summer, is being founded by Internet incubator Rundell, Coursey & Co., whose principals Derek Rundell and Court Coursey, also launched certifiedmail.com and the recently announced online film biz resource WebEI, in which Jackson is also a major investor.
Coursey is chairman and Rundell is prexy and CEO of HollywoodTicket. Site’s executive veep Tim McNeal was most recently veep of drama series development at the WB netlet.
Jackson will likely play a major role in securing participation of movie, TV and music performers and productions for the site.
“Through HollywoodTicket.com talent professionals have a business and artistic opportunity to get involved on a much more active level in the creation and distribution of innovative entertainment for our fans,” Jackson said in a statement. “The Internet allows us to bring fans together with top talent in creating new forms of entertainment that provide fun, adventure and meaningful interactive experiences for everyone.”
Jackson is making the investments through his investment and strategic partnership arm Jackson Intl.
The relationship between Jackson and Rundell, Coursey & Co. was formed six months ago.
“It’s about dreammaking,” Coursey said of the new site. “Now someone sitting in Minnesota can feel like they have a part in the content creation process. This isn’t about targeting people that live in L.A. but people that live wherever that are infatuated with entertainment.”