Site adds E!'s Fields, CNET's Voci to roster

Hollywood-themed gaming Web site has secured $25 million in second-round financing — a move that comes on the heels of the company’s recruitment of E! Entertainment’s Julie Fields and CNET co-founder Frank Voci.

Leading the investor pack is Rader Reinfrank and Co., followed by Transatlantic Venture Fund and Ridgewood Capital. Individual investors include one-time California gubernatorial candidate Al Checchi, Akamai Technologies co-founder Randall Kaplan and co-founder Richard Janssen.

Climbing on board

Fred Nazam, Transatlantic’s creator and managing partner, and Janssen will join Iwin’s board of directors.

Their collective backing comes after Iwin’s December hiring of Fields, a former E! creative services veep, and Voci, creator of new-media company CNET and E! Online.

Also during the employment drive, Iwin picked up former Yucaipa Cos. analyst Scott Kaufman, past Fox Sports Net VP Erik Stroman and TVN Entertainment exec Jenny Benidt.

Growth spurt

“We’re extremely encouraged that Iwin has achieved this kind of dramatic growth in such a short period of time,” said founder and CEO Fred Krueger. “They believe, as we do, that Iwin’s potential is nearly unlimited.”

Since its launch in November, Iwin has registered 1 million users, who compete to win biz-related prizes, including TV walk-on roles and private studio tours. Awards also include free vacations, electronics, jewelry and toys.

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