Lightning and Reciprocal to provide content

Time Warner Trade Publishing’s ambitious, yet-to-be launched e-publishing division, iPublish, has inked a deal making two digital fulfillment services, Lightning Source and Reciprocal, its primary providers of e-books.

A subsidiary of Ingram, the world’s largest book wholesaler, Lightning Source announced Tuesday that it had printed its millionth book-on-demand in just over two years.

As print-on-demand technology improves, making it possible to rapidly reproduce any book from a digital file, Lightning Source has assumed a dominant place in the market. It has watched its overall sales double since January, and recently entered into a similar partnership with Simon & Schuster, becoming that house’s primary digital fulfillment service.

“We’re in discussions with all the major publishers,” Lightning Source chief operating officer Larry Brewster told Daily Variety.

The agreement with iPublish does not include print-on-demand services. Instead, Lightning Source will deliver e-books to the consumer through such retail channels as Barnesandnoble.com or Amazon.

Reciprocal will serve as a vehicle to reach the consumer directly. “It provides us with new ways to of packaging content,” said iPublish senior veep Greg Voynow.

Reciprocal will offer iPublish customers everything from subscription services to customer support.

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