Netcaster iFuse.com has upped marketing veep Stefan Gerard to the newly created post of content and consumer strategy veep. Gerard will oversee original lifestyle content for on- and off-line mediums, including the Internet, wireless devices, TV, print and retail kiosks. He will also be responsible for branding, marketing and research efforts. Before joining iFuse, Gerard was a brand planning director at Young & Rubicam Advertising, where he worked on youth-oriented projects for Sony and Sears. iFuse already offers streaming audio, video and text-based content covering entertainment, music, extreme sports and fashion for Gen Y auds.