eV, a new monthly covering the interaction of the entertainment industry with the burgeoning digital economy, will be launched by Variety on Sept. 12.
The magazine will focus on the ever-deepening connection between the worlds of film, TV and music and the Internet both in the U.S. and overseas.
eV will reflect the “attitude” and panache of Variety, but will be designed as an entirely separate publication with its own expert staff. It will embrace news, profiles and Web site reviews, giving readers a vivid monthly glimpse of this colorful and fast-expanding universe.
eV’s news team will also report daily via the newly expanded Variety.com, which will house each month’s edition online.
Michael Evans, recently the associate publisher at Publisher’s Weekly, will serve as eV’s publisher. Evans, who was formerly eastern sales director for Daily Variety and Variety, will relocate to Los Angeles from New York and will oversee all advertising and sales efforts. He will report to Charles Koones, group vice president and publisher of Variety.
Michael Speier, Daily Variety Gotham‘s editor, has been tapped as eV’s editor. From 1997 to 1998, Speier was Variety‘s associate editor for special reports, and before that he was West Coast editor of Millimeter magazine, where he oversaw technology coverage. He will report to Variety editor in chief Peter Bart.
“eV is a natural for Variety,” Speier said. “For almost a century we have been the paper of record in the field of entertainment, so as new media emerge, we’re there to channel our resources and knowledge into these arenas.”
Casting a wide ‘Net
“We believe our coverage will reflect the insights of show business as well as those of Silicon Valley in dealing with the marriage of entertainment and the Internet,” Bart said.
Issues to be covered regularly in eV include:
- how Hollywood makes its presence felt on the Web in the arenas of production, marketing and licensing;
- the development of Web-based content as a potent form of mass entertainment;
- business analysis of upstart companies, vet Web players, mergers and acquisitions.
Circulation for eV will approximate 54,000, and the monthly publication will be distributed internationally.
Staffers for eV will be based in Los Angeles, New York and London.